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Metaverse and Digital Assets
Lawyers with real industry experience within the virtual reality space.
With the rapid advancement of technologies, the boundaries between the real world and the virtual world are fast disappearing and developing, so too is the legal framework that governs the Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) space.
In addition, there has been a real acceleration in the adoption and use of blockchain technology, crypto-currencies and the exchange of fiat currency to digital assets (including non-fungible tokens (NFT)).
Whilst this computer-generated and algorithm based environment comes with incredible potential for businesses and entrepreneurs, it is susceptible to a range of commercial challenges, risk, and legal issues. Considered by industry leaders as the digital wild west, our team of solicitors have first-hand experience and knowledge of the technologies underpinning the VR and digital asset space.
We provide clear, commercial and pragmatic legal advice across the full spectrum of this emerging and revolutionary sector. Our aim is to unlock new opportunities and illuminate potential risks for our clients - allowing them to explore, navigate and maximise their ideas and business.
Contact our solicitors for expert advice
Our expert solicitors can provide advice relating to any of the following to Commercial or Technology transactions, as well as Intellectual Property, Litigation, Company, Property and Employment. Our Family and Private Wealth teams can also help you in protecting your personal assets.
Contact us now on 01242 224433 if you have any questions.
The Our Specialists
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Douglas Armstrong
Partner
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Steve Conlay
Senior Associate
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Kathryn King
Partner, Head of Corporate and Commercial
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Helen Cankett
Partner & Family Mediator
Credentials
On behalf of IGA Worldwide Inc., drafting and negotiating a worldwide content agreement with Electronic Arts Inc, for the integration of static advertising and the service of dynamic content across various Electronic Art titles (including the integration of IGA’s software into Electronic Art games).
On behalf of IGA Worldwide Inc, drafting and negotiating a worldwide content agreement with Valve Inc for the integration of static advertising and the service of dynamic content across its Steam platform
On behalf of IGA Worldwide Inc, developing standard template content publishing agreements for use with games publishers and developers, drafting reseller and distribution agreements worldwide for the resale of IGA's dynamic in-game advertising inventory
On behalf of Eidos Interactive, dealing with product placement and in-game advertising, particularly in relation to its Tomb Raider titles
National Rail and Rail Card websites. Advising these national consumer websites on procuring appropriate ‘Adtech’ to handle programmatic advertising on their sites, including advising on the application of GDPR and PECR to programmatic advertising.
Representing a well-known computer games company in preparing a response to an action from the Information Commissioner’s Office regarding the manner in which its technology used location data to support ad-serving and achieving a ‘no further action’ result.
Get in touch
Talk to us about your legal challenges and discover how our expert, pragmatic legal advice and broad commercial acumen can help.